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Meet Lori

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Lori Schulze

Partner

Lori Schulze began working with Joanne Madar in 2023 and officially joined Madar Financial in 2025. She is a Financial Services Professional who began building her thriving practice in 2022, following a successful 30-year career in corporate business. Her background includes risk management, contract management, and program management, where she earned her Project Management Professional (PMP) certification and spent a decade leading complex initiatives in the currency industry before transitioning into financial planning.

Based in Frisco, Texas, Lori is dedicated to helping individuals, families, and business owners make confident, values-driven financial decisions. Her primary focus is helping clients prepare for retirement by creating sustainable retirement income strategies. Lori also specializes in life insurance, individual disability insurance, and long-term care planning.

Lori is a Registered Representative with NYLIFE Securities LLC and an Agent with New York Life Insurance Company.

A strong believer in continuing education, Lori is currently pursuing the Financial Services Certified Professional (FSCP®) and Retirement Income Certified Professional (RICP®) designations through The American College. This advanced training reflects her commitment to professional excellence and providing the highest level of service to her clients.

Giving back to the community is a core part of Lori's mission. She provides faith-based financial education through her church's Finance Ministry, serves as a Stephen Minister and is a mentor mom for the Stronger Single Moms Support Group, blending her professional expertise with her calling to serve others. She also volunteers with Feed the City in Celina, Texas, helping to pack and provide meals to food-insecure families.

Outside of work, Lori enjoys spending time with her fiancée, exploring the outdoors, attending festivals, traveling, and making memories with family and friends. She also enjoys taking her dog, Dash, to the park.

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5005 LBJ Freeway, Suite 1600
Dallas, TX 75244

Office: (972) 774-2328
joanne@madarfinancial.com

For more information about NYLIFE Securities LLC and its investment professionals.

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Disclosure

Joanne Madar, Leslie Cowdrey, and Lori Schulze are agents licensed to sell insurance through New York Life Insurance Company and may be licensed with various other independent unaffiliated insurance companies in select jurisdictions. Insurance products and services may be offered only in jurisdictions where the agents are properly licensed. State license numbers shown where specifically required. Additional jurisdictions available upon request.
Joanne Madar (AR Insurance License #254423) (CA Insurance License #0B51855).
Leslie Cowdrey (AR Insurance License #20752755).

As a New York Life Agent, Joanne Madar is licensed and authorized to offer insurance in California and Arkansas, but Madar Financial LLC may not be. For additional information on licensure status, please click here for California and/or click here for Arkansas.

As a New York Life Agent, Leslie Cowdrey is licensed and authorized to offer insurance in Arkansas, but Madar Financial LLC may not be. For additional information on Arkansas licensure status, please click here.

The following individuals are Registered Representatives of and offer securities products & services through NYLIFE Securities LLC, Member FINRA/SIPC, a licensed insurance agency, and a wholly-owned subsidiary of New York Life Insurance Company:
Joanne Madar, 5005 Lyndon B Johnson Fwy Ste 1600, Dallas, TX 75244, 972-774-2328.
Leslie Cowdrey, 777 Main St Ste 3800, Fort Worth, TX 76102, 817-637-3386.
Lori Schulze, 2591 Dallas Pkwy Ste 405, Frisco, TX 75034, 214-926-6845.

MADAR FINANCIAL LLC is not owned or operated by NYLIFE Securities LLC or its affiliates.

Neither MADAR FINANCIAL LLC nor its associates are in the business of offering tax, legal, or accounting advice. Please consult your own tax, legal, or accounting professional before making any decisions.

This website is intended for informational purposes only. Insurance, securities, and advisory products and services are available only in jurisdictions where the applicable representative and entity are properly licensed and registered. No offers may be made or accepted outside those jurisdictions.

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